Americans still fall for “weight loss supplement” hype

Have you found yourself paying attention — every year — to the barrage of marketing and advertising on “weight loss supplements” that will magically allow you to lose weight and burn fat by taking pills and supplements? Most of these items are bogus from the research I have performed, although there are certain starch blockers and other products that can cause a loss of appetite — leading to weight loss naturally.

What about the hype that surrounds most weight loss supplements, though? In a recent study, American adults thought that weight-loss supplements were safer and more effective than they actually are, and more than 60 percent of the 1,444 telephone respondents — all of whom had made significant efforts to lose weight — mistakenly said that such supplements have been tested and are proven to be safe (65 percent) and effective (63 percent).

Since the weight-loss supplement industry is not controlled by the U.S. Food and Drug Administration like the prescription drug or over-the-counter drug industry, weight loss claims are sometimes blatantly false and misleading — but never underestimate the untruthful power of marketing to fool millions .

Author by Brian White